HOW IT WORKS
From your first conversation to having a complete visual identity system, here's what to expect.
PHASE ONE: ALIGNMENT
TIMING: 2 HOURS (1 SESSION)
We start with you. Your work, your vision, how you want to be perceived. We'll talk about your experience with personal branding, what matters to you, and what's worked or hasn't worked in the past.
By the end, you'll have clarity on the direction we're heading and what's possible.
PHASE TWO: ANALYSIS & STYLE GUIDE
TIMING: 4 HOURS (CAN BE 1 OR 2 SESSIONS)
Personal colour analysis. Face shape analysis. Body shape analysis. We'll figure out what actually works for you based on your unique features and proportions.
After this phase, I'll put together your complete style guide—your colour palette, best practices for your face and body shape, and exactly what to look for when you're building your wardrobe.
PHASE THREE: WARDROBE STRATEGY
TIMING: 2 HOURS (1 SESSION)
We'll go through your existing wardrobe together and figure out what actually works. I'll give you a clear framework for getting dressed—what pieces to keep, what to shop for, and how to build a professional presence that feels authentic.
You'll walk out knowing exactly what to wear and why.
PHASE FOUR: PHOTOGRAPHY
TIMING: 2 HOURS (1 SHOOT DAY)
We'll shoot in natural light at a location chosen specifically for you. I'll guide you through poses and angles that feel comfortable and authentic.
The shoot is collaborative, relaxed, and designed to capture how capable you actually are.
PHASE FIVE: DELIVERY
TIMING: 2 WEEKS
I'll cull, edit, and format your images for LinkedIn, your website, pitches, press, speaking engagements. You'll get a curated gallery of 50+ images ready to use everywhere.
INVESTMENT & PAYMENT
HOW MUCH DOES THIS COST?
USD $3,000.
WHEN DO I PAY?
100% upfront when you confirm you want to work together. I start diving into your existing personal brand and learning everything I can about you right away, so payment comes first.
WHAT IF I NEED TO RESCHEDULE OR CHANGE SOMETHING?
Let me know as soon as possible and we'll work it out. Life happens.