2021's Challenge: Monthly Creative Shoots

When the new year rolled around, I spent some time thinking about how I wanted to take control of the work that I was putting out this year. I wanted to be more intentional and create more meaningful work. In the past I just did creative shoots whenever I had time, not really putting much effort into detail into them with regards to the direction and intention behind them.

That brought me to this challenge that I set for myself - putting out a creative shoot every month, each with a different theme, a fully developed storyline, a creative team, and also using this to push myself with marketing consistently throughout the year. I sat down and planned out the entire year, each month's themes, brands I want to work with, agencies and other creatives I want to collaborate with, the stories I want to tell and how I want to tell them.

I'll try my best to meet my challenge but I know it won't be easy, especially as we're in the middle of a pandemic. Who knows what might happen - we'll see!

- Joelle