Fashion is more than fabric and form — it's story, emotion, and identity.
Hi, I'm Joelle. I specialise in crafting editorial fashion photography that feels clean, modern, and quietly powerful — capturing the essence of your designs through thoughtful storytelling and precise detail.
Through a highly collaborative, artful process, I help brands, designers, and creatives translate their vision into compelling imagery that resonates deeply with their audience.
A COLLABORATIVE APPROACH TO FASHION STORYTELLING
Every project begins with understanding your brand's soul — your aesthetic, your audience, and your voice.
Pre-Shoot Planning & Consultation Call: A 60-minute Zoom session to align on your brand’s story, goals, and creative direction.
Conceptualization & Moodboarding: A collaborative process to refine the look, feel, and emotional tone of the shoot.
4-Hour Photoshoot Session: Capturing the intricate details, movement, and spirit of your designs — on location or in-studio.
Delivery of 120+ Edited High-Resolution Images: Perfect for campaigns, lookbooks, e-commerce, social media, and print — delivered in a curated gallery within 4 weeks.
Each project is tailored to meet your brand’s unique needs — delivering not just images, but a visual experience.
SELECTED COLLABORATIONS AND CAMPAIGNS
WHAT'S INCLUDED
- Pre-Shoot Planning & Consultation (60 minutes via Zoom)
- Creative Direction Support & Moodboarding
- 4-Hour Fashion Photoshoot (Studio or On-Location)
- 120+ Hi-Res Edited Images
- Online Gallery for Download and Delivery
- Available in Singapore, Bangkok, and Worldwide
Every project is crafted to reflect your brand’s voice, vision, and values — beautifully and authentically.
CLAUDIA
DESIGNER AND CO-FOUNDER
RE-STORE
"Working with Joelle was such a breeze and an absolute pleasure! She truly understood the vision and aesthetic I wanted to capture. The whole experience was open, creative, and exciting."
ISABELLA
FOUNDER
UNEARTHED COLLECTIONS
"Joelle's style perfectly aligned with my vision—clean, simple, emotionally impactful. She captured a certain energy and feeling that really elevated our campaign."
LORA
DESIGNER AND CO-FOUNDER
THE INDIVIDUAL SOCIETY
"The attention to detail and artistry behind each shot was stunning. Joelle's creativity and passion shine through every frame."
