PERSONAL IMAGE DIRECTOR
Show up looking like who you're becoming.
Colour, style, and image direction for people who are ready to be seen. Two ways to work together: a remote styling programme to feel effortlessly put-together, or the full in-person visual identity system for when you are the face of your business.
TRUSTED BY FOUNDERS, COACHES & PROFESSIONALS STEPPING INTO VISIBILITY
WHY IT MATTERS
When your appearance matches your expertise, everything gets easier.
You walk in already credible. Your photos actually look like you. You stop guessing what to wear in the morning and start being remembered for the right reasons.
01
Credibility
Look the part before you say a word, in the room, on the call, and on the stage.
02
Clarity
Know your colours, your shapes, and your style, so getting dressed stops being a daily question.
03
Consistency
Show up as the same polished, recognisable person everywhere people find you.
WORK WITH ME
Two ways to work together.
Start where you are. One is remote and ongoing. One is the full, in-person experience.
YOUR STYLE SHORTCUT · REMOTE
Your Style Shortcut
USD $500 · a full year
For when you just want to feel put-together, for good. Ideal if you are a professional, a founder, or in a season of change, and you are tired of second-guessing what to wear.
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Personal colour analysis
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Body shape & style identity analysis
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Full wardrobe audit
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Your personal styling guide
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Guided shopping trip with live WhatsApp support
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A year of on-call styling advice on WhatsApp
THE VISUAL IDENTITY SYSTEM · IN PERSON, BANGKOK
Visual Authority
USD $3,000
For when you are the face of your business. Built for founders pitching investors, owners becoming the face of their brand, and anyone stepping onto stages, podcasts, or a book launch.
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Everything in the Shortcut, delivered in person
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In-person wardrobe audit
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In-person guided shopping trip
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Personal colour & style identity analysis
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Your personal styling guide
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2-hour personal branding shoot, 50+ images built for your site, decks & socials
How you show up in the room and on screen is part of whether people buy in. This makes sure it works in your favour.
IN THEIR WORDS
What clients say.
"When I booked my personal branding session, I was looking for a photographer who would really understand my vision and help me execute it—not just take nice photos, but create images that clearly represent my brand. From the very start, Joelle got it.
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The first point of call was wardrobe: what I was going to wear, the style, and the overall image I wanted to project. She came back with a vision board that captured not only the style, but also the imagery and poses perfectly.
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When I first saw my photos, I was blown away. The final images felt intentional, elevated, and completely aligned with who I am. Since using them, I've noticed a shift. I feel so much more confident putting myself out there. People really see me more clearly now.
If you're looking for a photographer who can capture you in a way that feels authentic, professional, and powerful, Joelle is 100% the one."
"As an artist, I wanted the focus to be on my hands and my art. Joelle came down to my studio weeks before the shoot to brainstorm poses and angles. She gave feedback on my outfits and sent me a moodboard afterward. She really gave me confidence that the shoot would be a success.
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On the day, Joelle was so patient and cheerful guiding me through different poses to capture me and my artwork in the best light. She understood my vision completely, and we laughed a lot that afternoon.
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Joelle really has a gift for capturing emotions and stories in a single photo. I'm so grateful for the beautiful images I got."
"Joelle captured the essence of my brand in a way that felt effortless and deeply true to who we are—quiet luxury, unhurried moments, creativity, and kindness. As a tea professional, I'm not always the easiest subject to photograph, but Joelle made the experience thoughtful, comfortable, and meaningful from start to finish.
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If you need someone to tell your brand story with elegance and intention, she's the one."
YVETTE ARIZALA
TEA SOMMELIER & FOUNDER OF
YV ET TÉ
JL
MINIATURES ARTIST
MELISSA DOUGLAS-SMITH
THE FIRSTBORN DAUGHTER COACH