ABOUT
I work out what suits you, then I photograph you in it.
Most people in this business do one half or the other. It took me about ten years to end up doing both.
How I got here
I started in fashion media in 2015, interning at Mediacorp, writing and styling shoots. In 2019 I graduated from LASALLE in Singapore with a degree in Fashion Media and Industries, awarded jointly with Goldsmiths in London. In 2020 I started taking photography seriously as a career.
In 2021 I met the woman who taught me most of what I know. She shot luxury weddings, and I worked alongside her for the next four years. She taught me the craft. She also taught me something I didn’t expect to learn from a photographer, which is that how you present yourself is a signal, and if it’s the wrong one, the people you want to reach never get as far as finding out what you can do.
That idea is what this whole business is built on.
By 2023 I was shooting personal branding alongside weddings, and the same thing kept happening. I cared more than the other photographers about what people were wearing, and I was already styling the shoots myself. Clients would see pictures that finally looked like the person they knew they were. They’d use them everywhere. Then they’d go and buy the outfits again. In 2025 I stopped shooting weddings and started doing the whole thing instead.
What I’m like to work with
I’ll tell you what I think. If something isn’t working, you’ll hear it from me and you’ll hear it plainly. Nobody I’ve worked with has had to guess where they stand.
The thing people say they didn’t expect is how fast I answer. Blair described it as replies within a few hours, for a year. I take that seriously enough that it’s now written into what I promise.
What I won’t do
I don’t drop my standards for an opportunity, even a good one. I’ve turned down collaborations that would have been useful to me because the work wasn’t at a level I wanted my name near.
I’ve also killed an offer I’d already built and launched. Nobody wanted it, and I’d rather put the attention on what’s working than keep defending something out of pride.
Prefer to poke around before you message a stranger? There’s a short quiz about how you decide what to wear.
Say hello
Tell me the one thing you’re never sure about.
I’ll tell you whether it’s actually the problem, and what I’d do about it. No charge, and I answer every message myself.