You have a vision for your brand. Let's make sure your photos match it.
Elegant, professional images that feel like you—building trust, authority, and authentic connections with your ideal clients in Singapore and beyond.
Hi, I’m Joelle Cecilia. I work with Singapore’s creative entrepreneurs, coaches, and wellness professionals to create personal branding images that feel effortless, natural, and truly aligned with your business—so you can show up online with confidence and ease.
Where artistry meets authenticity, and your story takes center stage.
Through my lens, I don't just take photos. I craft a powerful, elegant visual narrative that empowers you to step confidently into your brand's spotlight. Your business is personal—your imagery should be too.
With a blend of meticulous care, styling guidance, and a deep understanding of personal branding, I’ll guide you from vision-mapping to final delivery, ensuring every detail reflects your authentic story.
Let's create images that feel like you—and that work as hard for your business as you do.
Ready to elevate your brand and show up with confidence?
Let’s chat about creating photos that truly represent you.
Choose the experience that fits your growth stage.
Whether you're refreshing your brand, pivoting careers, or scaling your business, I offer tailored branding photography services to match your needs—and help you stand out with clarity and confidence.
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Get the polished, professional images you need—great for subtle personal branding refreshes.
Perfect for career transitions & rebranding—A complete photography experience with personalized styling, professional guidance, and a curated collection of polished images to elevate your brand.
The Annual Photography Subscription
4 photoshoots throughout the year that will keep you well-stocked for content—ideal for entrepreneurs who want to post fresh content consistently and be ready for media feature opportunities.
The Signature Branding Experience
The Complete Personal Branding Transformation.
Designed for entrepreneurs undergoing career pivots, launching new offers, or rebranding, this guided 3-week experience combines styling support, guided posing, personal branding analysis, and a curated library of high-impact images ready for web, print, and social media.
What you get
This isn’t just another photoshoot—it’s a guided 3-week journey to create imagery that reflects who you are and where you’re going. The experience includes:
60+ photos, ready for web & print
Your photos will be delivered in a secure online gallery within 2 weeks from the date of the shoot. Your best images will be cropped and optimised for use as profile pictures, banners, and websites.
Your Personal Branding consultation call
We'll kick off the process with a 60-minute Zoom consultation. We'll analyse any existing personal branding you have and pinpoint any mismatches between the photos and your authentic self. We'll also align on your priorities and vision, and by the end of the call, we'll have a concrete timeline and you'll know exactly what to expect and to prepare.
2-hour photoshoot
Throughout the course of a two-hour session in a studio, outdoor, or a location significant to you, I'll guide you exactly on poses and expressions, drawing from my five years of experience photographing ordinary people—you're in good hands. Simply show up with your selected outfits and props, and I’ll take care of the rest.
2-3 styled outfits
I'll work with you to create 2-3 outfits for our shoot that will help you be seen as you want to be seen. I'll style outfits with pieces from your wardrobe that you're already comfortable with, but I’ll also provide guidance there are pieces you need to purchase to elevate your look. Often, these outfits become my clients' go-to looks for meetings and press engagements!
For further guidance, in-person personal shopping experiences may be available.
Professional hair & makeup
On the day of the shoot, you'll have professional hair and makeup catered for you.* I'll pair you with a hair and makeup artist best suited for your intended look. If you already have a preferred hair/ makeup artist, simply let me know ahead of our shoot.**
*Hair & makeup fees are included in the package price.
**No discount is offered on the package price if you engage your own hair/makeup artist.
Personal style guide
Get a PDF full of styling and branding references that you can take far beyond our photoshoot. Using my expertise in fashion and editorial shoots, I’ll bring out your best self not just for the photoshoot, but also for how you can style yourself for the day-to-day.
The Essential Branding Session
Quick, Impactful, and Elegant.
Perfect if you’re ready for a branding refresh but not ready for the full overhaul. In just 1 hour, you’ll walk away with polished, versatile images that elevate your professional presence—without the overwhelm.
What you get
A streamlined session delivering elegant, versatile images to represent your brand with confidence. The experience includes:
10+ photos, ready for web and print
Your photos will be delivered in a secure online gallery within 2 weeks from the date of the shoot. Your best images will be cropped and optimised for use as profile pictures, banners, and websites.
Need more? Purchase additional images as needed.
Your Personal Branding consultation call
We'll kick off the process with a 60-minute Zoom consultation. We'll analyse any existing personal branding you have and pinpoint any mismatches between the photos and your authentic self. We'll also align on your priorities and vision, and by the end of the call, we'll have a concrete timeline and you'll know exactly what to expect and to prepare.
1-hour photoshoot with 1 outfit change
Quick doesn’t mean rushed. Throughout the course of a one-hour session in a studio, outdoor, or a location significant to you, I'll guide you exactly on poses and expressions, drawing from my five years of experience photographing ordinary people—you're in good hands. Simply show up with your selected outfits and props, and I’ll take care of the rest.
Streamlined styling guide
My digital styling guide takes the guesswork out of what to wear, helping you select looks that complement your brand while saving you time. It's styling made simple, perfect for entrepreneurs who need a polished look without fuss.
The Annual Photography Subscription
Stay Fresh, Stay Visible.
Four strategically timed shoots throughout the year, keeping your brand’s visual identity consistently updated and ready for launches, collaborations, PR opportunities, and social media content needs.
Ideal for entrepreneurs building a year-round content strategy without scrambling at the last minute.
What you get
4 photoshoots throughout the year that will keep you well-stocked for content—ideal for entrepreneurs who want to post fresh content consistently and be ready for media feature opportunities. The experience includes:
260+ photos, ready for web and print
Your photos will be delivered in a secure online gallery within 2 weeks from the date of the shoot. Your best images will be cropped and optimised for use as profile pictures, banners, and websites.
P.S. That's enough to post a new photo every weekday of the year!
Your Personal Branding consultation calls
We'll kick off the process for each shoot with a 60-minute Zoom consultation. We'll analyse any existing personal branding you have and pinpoint any mismatches between the photos and your authentic self. We'll also align on your priorities and vision, and by the end of the call, we'll have a concrete timeline and you'll know exactly what to expect and to prepare.
4x 2-hour photoshoots
Throughout the course of a two-hour session in a studio, outdoor, or a location significant to you, I'll guide you exactly on poses and expressions, drawing from my five years of experience photographing ordinary people—you're in good hands. Simply show up with your selected outfits and props, and I’ll take care of the rest.
2-3 styled outfits per photoshoot
I'll work with you to create 2-3 outfits for our shoot that will help you be seen as you want to be seen. I'll style outfits with pieces from your wardrobe that you're already comfortable with, but I’ll also provide guidance there are pieces you need to purchase to elevate your look. Often, these outfits become my clients' go-to looks for meetings and press engagements!
For further guidance, in-person personal shopping experiences may be available.
Professional hair & makeup
On the days of the shoots, you'll have professional hair and makeup catered for you.* I'll pair you with a hair and makeup artist best suited for your intended look. If you already have a preferred hair/ makeup artist, simply let me know ahead of our shoot.**
*Hair & makeup fees are included in the package price.
**No discount is offered on the package price if you engage your own hair/makeup artist.
Personal style guide
Get a PDF full of styling and branding references that you can take far beyond our photoshoots. Using my expertise in fashion and editorial shoots, I’ll bring out your best self not just for the photoshoot, but also for how you can style yourself for the day-to-day.
But don't just take my word for it...
"You captured my essence!"
"Working with Joelle for my coaching website was an absolute pleasure! Her professionalism and gentle nature made the entire process seamless. Not only did she make me feel completely at ease during the shoot, but her unique perspective truly elevated the photos beyond simple portraits. Thank you, Joelle, for capturing more than just my image – you captured my essence!"
Maddy Liew, Nutrition Coach
Let’s create images that make your brand unforgettable.
Book a quick discovery call today. We'll talk about your goals and how we can craft photos that match your vision—and your growth.
Stories We've Told
Meet Joelle Cecilia
Hi, I’m Joelle, a photographer who finds beauty in authentic, fleeting moments. My style blends elegance and artistry, whether I’m capturing weddings, personal branding, or fashion. I take a collaborative approach to storytelling, ensuring my clients feel confident, comfortable, and truly seen. With features in The Straits Times, Singapore Brides, and more, I love turning stories into timeless images.
A note from me to you
I know how overwhelming this can feel—wondering what to wear, how to pose, or if the camera will actually capture the real you. Take a deep breath—you’re not alone, and you’re in the right place.
These days, first impressions happen online, and your audience needs to feel like they know and trust you before you’ve even said hello. That’s where I come in. My job is to take the stress out of the process and help you show up exactly how you want to be seen: confident, authentic, and ready to shine.
You don’t have to figure it all out by yourself. From styling advice to guided posing, I’ll be with you every step of the way. Together, we’ll create images that not only look incredible but truly reflect you and the amazing work you do.
You’ve got this—and I’ve got you.
Rooting for you,
Joelle