You have a vision for your brand. You want photos that feel like you, that tell your story and build trust and authority with your audience.
Hi, I'm Joelle Cecilia. I shoot photos for professionals and entrepreneurs who want to show up authentically and beautifully—without the overwhelm.
Where artistry meets authenticity, and your story takes center stage.
Through my lens, I don’t just take photos—I craft visual narratives that empower you to step confidently into your brand’s spotlight. As a creative entrepreneur, your business is personal, and your imagery should be, too. That’s why I’ve designed a bespoke experience that’s as unique as your journey.
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With a blend of meticulous care and genuine connection, I’ll guide you from vision mapping to the final polished images, ensuring every detail reflects the heart of who you are. Together, we’ll create an elegant and authentic visual story that captures the essence of you and your business.
Ready to feel seen and be seen? Let’s connect—your first step is just a click away.
The Signature Branding Experience
A complete photography experience with personalized styling, professional guidance, and a curated collection of polished images to elevate your brand.
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What you get
This isn’t just another photoshoot—it’s a guided 3-week journey to create imagery that reflects who you are and where you’re going. The experience includes:
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60+ photos, ready for web & print
Your photos will be delivered in a secure online gallery within 2 weeks from the date of the shoot. Your best images will be cropped and optimised for use as profile pictures, banners, and websites.
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Your Personal Branding consultation call
We'll kick off the process with a 60-minute Zoom consultation. We'll analyse any existing personal branding you have and pinpoint any mismatches between the photos and your authentic self. We'll also align on your priorities and vision, and by the end of the call, we'll have a concrete timeline and you'll know exactly what to expect and to prepare.
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2-hour photoshoot
Throughout the course of a two-hour session in a studio, outdoor, or a location significant to you, I'll guide you exactly on poses and expressions, drawing from my five years of experience photographing ordinary people—you're in good hands. Simply show up with your selected outfits and props, and I’ll take care of the rest.
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2-3 styled outfits
I'll work with you to create 2-3 outfits for our shoot that will help you be seen as you want to be seen. I'll style outfits with pieces from your wardrobe that you're already comfortable with, but I’ll also provide guidance there are pieces you need to purchase to elevate your look. Often, these outfits become my clients' go-to looks for meetings and press engagements!
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For further guidance, in-person personal shopping experiences may be available.
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Professional hair & makeup
On the day of the shoot, you'll have professional hair and makeup catered for you.* I'll pair you with a hair and makeup artist best suited for your intended look. If you already have a preferred hair/ makeup artist, simply let me know ahead of our shoot.**
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*Hair & makeup fees are included in the package price.
**No discount is offered on the package price if you engage your own hair/makeup artist.
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Personal style guide
Get a PDF full of styling and branding references that you can take far beyond our photoshoot. Using my expertise in fashion and editorial shoots, I’ll bring out your best self not just for the photoshoot, but also for how you can style yourself for the day-to-day.
The Essential Branding Session
Get the polished, professional images your brand needs—without the full commitment.
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What you get
A streamlined session delivering elegant, versatile images to represent your brand with confidence.
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10+ photos, ready for web and print
Your photos will be delivered in a secure online gallery within 2 weeks from the date of the shoot. Need more? Purchase additional images as needed.
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Your Personal Branding consultation call
We'll kick off the process with a 60-minute Zoom consultation. We'll analyse any existing personal branding you have and pinpoint any mismatches between the photos and your authentic self. We'll also align on your priorities and vision, and by the end of the call, we'll have a concrete timeline and you'll know exactly what to expect and to prepare.
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1-hour photoshoot with 1 outfit change
Quick doesn’t mean rushed. Throughout the course of a one-hour session in a studio, outdoor, or a location significant to you, I'll guide you exactly on poses and expressions, drawing from my five years of experience photographing ordinary people—you're in good hands.
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Streamlined styling guide
My digital styling guide takes the guesswork out of what to wear, helping you select looks that complement your brand while saving you time. It's styling made simple, perfect for entrepreneurs who need a polished look without fuss.
Quick-Start Branding Guide
Learn how to strategically use your images across platforms to create a cohesive, professional presence that speaks directly to your audience. Receive a concise guide with personalized strategies for using your images as professional headshots, on social media platforms, and to present yourself confidently for speaking engagements or other public-facing opportunities. It’s all about ensuring your photos work hard for your brand.
But don't just take my word for it...
"You captured my essence!"
"Working with Joelle for my coaching website was an absolute pleasure! Her professionalism and gentle nature made the entire process seamless. Not only did she make me feel completely at ease during the shoot, but her unique perspective truly elevated the photos beyond simple portraits. Thank you, Joelle, for capturing more than just my image – you captured my essence!"
Maddy Liew, Nutrition Coach
Stories We've Told
Choose your experience
Meet Joelle Cecilia
Hi, I’m Joelle, a photographer who finds beauty in authentic, fleeting moments. My style blends elegance and artistry, whether I’m capturing weddings, personal branding, or fashion. I take a collaborative approach to storytelling, ensuring my clients feel confident, comfortable, and truly seen. With features in The Straits Times, Singapore Brides, and more, I love turning stories into timeless images.
A note from me to you
I know how overwhelming this can feel—wondering what to wear, how to pose, or if the camera will actually capture the real you. Take a deep breath—you’re not alone, and you’re in the right place.
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These days, first impressions happen online, and your audience needs to feel like they know and trust you before you’ve even said hello. That’s where I come in. My job is to take the stress out of the process and help you show up exactly how you want to be seen: confident, authentic, and ready to shine.
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You don’t have to figure it all out by yourself. From styling advice to guided posing, I’ll be with you every step of the way. Together, we’ll create images that not only look incredible but truly reflect you and the amazing work you do.
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You’ve got this—and I’ve got you.
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Rooting for you,
Joelle