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Behind the Lens: Unearthed Collections

Writer's picture: Joelle CeciliaJoelle Cecilia

Recently, I had the pleasure of collaborating with Unearthed Collections on a commercial fashion shoot, and I’m excited to take you behind the scenes of this inspiring project.


Hi, I’m Joelle, a photographer who finds beauty in authentic, fleeting moments. My style blends elegance and artistry, whether I’m capturing weddings, personal branding, or fashion. I take a collaborative approach to storytelling, ensuring my clients feel confident, comfortable, and truly seen. With features in The Straits Times, Singapore Brides, and more, I love turning stories into timeless images.



Our planning process began with a shared moodboard that set the tone for the shoot. Inspired by natural elements like raw stone, warm wood, and soft light, we crafted a visual direction that perfectly reflected Unearthed Collections’ aesthetic.




Unearthed Collections is all about celebrating femininity and showing up as our best selves for the big moments in life, while balancing sustainability and mitigating overconsumption. When I met the founder, Isabella, at a women’s networking brunch, we immediately bonded over shared values and creative aspirations. From there, our collaboration took shape, fueled by Isabella’s thoughtful vision and her meticulous handling of the shoot logistics.




The goal was clear: create imagery that felt organic, elegant, and rooted in glamour. Every frame needed to embody the brand’s artisanal ethos while showcasing the collection’s varied textures and timeless appeal.








The shoot took place in a sunlit studio with textural backdrops that complemented the brand’s grounded elegance. Styling was minimal yet impactful, with flowing silhouettes and tones that allowed the collection to shine. Isabella’s leadership behind the scenes ensured everything ran smoothly, making for a seamless and enjoyable experience.






The models, Vivian and Sofia, brought contrasting energies to the set, making the shoot dynamic and engaging. Vivian’s bold, high-fashion presence was balanced beautifully by Sofia’s sweet, demure charm, adding depth and variety to the final images.





If you’re a brand owner or entrepreneur looking to elevate your visual storytelling, I’d love to help bring your vision to life. Visit https://www.joellecq.co/fashion to learn more about my work and book your consultation.


Here’s to storytelling that inspires—one frame at a time.

Yorumlar


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